Google Search Ads with intent
Reach people actively searching for relevant services through scoped search campaign structure, search-term review and conversion measurement.
PAID SEARCH + SOCIAL ADVERTISINGReach the right customers.
Reach the right customers.
Make every click count.
Swingyne helps service businesses plan and manage Google Ads and Meta Ads campaigns around real customer intent. We connect paid search and Facebook and Instagram advertising with clear offers, useful landing pages, tracking, and practical follow-up, rather than treating traffic as the finished result.
06 / THE OPPORTUNITYSWINGYNE / FUNCTION
06
REAL BUSINESS NEEDS / REALISTIC SCOPEWho this is for
For service businesses considering paid search or social advertising and needing a clear offer, realistic budget, conversion tracking, and human-approved campaign decisions.
01 / THE OPPORTUNITYWhat thoughtful
What thoughtful
work can change.
Practical outcomes to design toward, not invented performance claims or guaranteed business results.
Meta advertising built for discovery
Use Facebook and Instagram campaigns to introduce services, explain the offer, and invite meaningful inquiries.
A measurable path from click to inquiry
Connect landing pages, form submissions and approved CRM handoffs so the team can evaluate lead quality, not just clicks.
02 / PRACTICAL DELIVERABLESMade around
Made around
your brief.
These are potential building blocks, not a promise that every project includes everything. We agree on scope, timeline and pricing first.
01
Campaign goals, offer and audience discovery
02
Google Ads search campaign planning and management where scoped
03
Meta Facebook and Instagram campaign planning and management where scoped
04
Ad creative and landing-page recommendations
05
Conversion tracking, consent and attribution checks
06
Budget pacing, search-term review and reporting
03 / HOW IT GETS MADEA clear path.
A clear path.
Considered work.
You'll know what happens next, what decisions need to be made and how we'll check the finished experience.
Align offer and budget
Identify which customers the campaign should reach, what action they should take, and how budget approval will work.
Build and verify
Prepare creatives, targeting, landing pages and conversion events for human review before activation.
Measure and adjust
Review spend, qualified inquiries and campaign performance, then propose changes within approved limits.
04 / USEFUL ANSWERSNothing
Nothing
left vague.
Is Google Ads the same as free SEO?
No. Google Ads is paid advertising. Organic Google search results are unpaid and are improved through useful content, search accessibility and other SEO practices.
Do you manage Facebook and Instagram ads?
Meta Ads can cover Facebook and Instagram placements when the campaign scope, assets and account access are approved.
Do you spend advertising budgets automatically?
No. Campaign activation, changes to spend and any consequential actions require an agreed scope and the relevant human approval.
Can advertising guarantee customers?
No. Results depend on market demand, competition, landing pages and the offer. We monitor useful inquiries and recommend improvements without guaranteeing returns.
05 / YOUR NEXT STEPTell us what
Tell us what
you're working with.
A focused improvement, a completely new experience or a larger project delivered in phases: we'll explore what's sensible for your goals and budget and agree on the work before you commit.
Start with a conversation